Report

Mobile Messaging Fails Customers Today

A Technographics® 360 Report: Using Behavioral Tracking And Survey Data
May 23rd, 2016
With
Theresa Pappafotopoulos
Xiaotong Duan
and Rachel Birrell

Summary

Despite preceding most mobile technologies, mobile messaging is evolving rapidly. Simple text messages may seem obsolete, but combined with contextual data, they provide a new opportunity for digital business professionals to communicate with customers. M

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