Mobile Moments Transform Commerce And Service Experiences

Strategic Plan: The Mobile eBusiness Playbook
May 18th, 2017
Laura Naparstek
Jaclyn Galan
and Kara Hartig


Mobile provides digital business professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the identify, design, engineer, and analyze (IDEA) cycle. This report explains h

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.