Report

Mobile Moments Transform Customer Experience

Mobile Experiences In Four Steps: Identify, Design, Engineer, And Analyze
January 24th, 2014
With Contributors:
John Dalton
and Elizabeth Ryckewaert

Summary

Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience (CX). To master these moments, use the IDEA cycle: ident

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