Best Practice Report

Mobile Onboarding Best Practices

How To Engage Your Mobile Users From The Start To Keep Them Coming Back

July 20th, 2016
Deanna Laufer, Senior Analyst
Deanna Laufer Senior Analyst
With contributors:
John Dalton , William Willsea , Kara Hartig

Summary

On average, mobile apps lose three-quarters of their active users within the first three days of installation — and 90% within the first month of use. In response, many brands try to onboard new users with a tutorial that bogs them down and distracts from the main value of the app. In this report, we provide customer experience (CX) professionals with best practices for a contextual onboarding experience that will keep customers coming back again and again.

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