Trends Report

Mobile Platforms, Partners, And Power

Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

June 29th, 2015
With contributors:
Carrie Johnson , J. P. Gownder , Sucharita Kodali , James McQuivey, PhD , Shar VanBoskirk , Nicole Dvorak , Jeffrey Hammond , Nate Elliott , Michael Facemire , Laura Naparstek

Summary

You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your customers. As a result, you need to borrow, earn, rent, or buy mobile moments from those who own mobile moments with your customers. A handful of (Silicon Valley) tech giants not only own a disproportionate share of the property or mobile moments, but also continue to acquire more mobile moments while enhancing and building upon existing services. The market dynamics of mobile moments will shape both future customer interactions and ecosystem partnership strategies. This report will help eBusiness and channel strategy professionals navigate the mobile moment landscape and build their own blueprint to extend your mobile strategy beyond owned mobile moments.

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