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For Customer Experience Professionals

Modernize Your Customer Research

Technologies And Techniques For Faster, Better Customer-Centric Decision Making

October 2, 2018

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Why Read This Report

Customer experience (CX) pros know how critical research is for great experience design, but colleagues in other functions often believe research takes too much time. So they view it as a hindrance to success and skip it. The solution to prevent this risky mistake: Apply technologies and techniques that more effectively integrate research into workflows. This report outlines how to do this, so that CX pros can conduct research faster and better to support more customer-centric decision making.

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Table of Contents

  • Firms Need Customer Understanding — But Struggle To Get It Right
  • Recommendations

  • Determine Where To Optimize First
  • Supplemental Material
  • Related Research Documents

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