Report

Modular Content Is The Key To Customizing Experiences At Scale

A Small-Scale Approach Enables Immediate Business Benefits
May 13th, 2021
With Contributors:
Anna Vyshnevska
and Christine Turley

Summary

Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This approach supports three valuable use cases for markete

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.