Save or Share this Report

For Customer Insights Professionals

Monetizing Market Insights

Aligning Market Insights To Business Goals Drives Value

May 17, 2011

Primary author headshot


Why Read This Report

In most organizations, market insights professionals struggle to link the insights they provide to actual business impact and value. This is at odds with executives, who are aligning their internal organizations to business goals, monitoring and measuring them against key performance indicators (KPIs), and potentially cutting products, processes, or people that do not produce results. By not being able to prove its value, market insights risks being overloaded, offshored, or outsourced. This report shows market insights professionals how to gain the needed proof points to show the value of insights, and, in the process, become business enablers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Tools And Templates

Models and Calculators

calculator icon
  • Market Insights Will Be Measured Against Key Value And Performance Metrics

Table of Contents

  • Market Insights Is In Danger If It Cannot Measure Its Value
  • How Market Insights Builds Its Value

  • Align Market Insights To Business Goals
  • Supplemental Materials
  • Related Research Documents