Trends Report

Monetizing Online Video In Europe

Balancing The Needs Of Advertisers And Users

February 27th, 2009
Nate Elliott, null
Nate Elliott
With contributors:
Rebecca Jennings , Angie Polanco , Mark Mulligan , Bobby Tulsiani

Summary

With European online video ad spending set to more than quadruple in the next five years — nearing €1 billion in 2013 — the majority of publishers have now set their sights on the in-stream video ad opportunity. Advertisers prefer pre-roll ads to other in-video ad formats, and users are actually as likely to accept pre-roll ads as any other format publishers can use to monetize video content. Sites can balance the needs of advertisers and users by limiting both in-stream ad frequency and length and by rotating through a variety of in-video ad formats.

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