Monetizing Video In Social Networks

February 5th, 2009

Bobby Tulsiani

With contributors:

David Card , Emily Riley , Ina Mitskaviets

Summary

Social network users are moving beyond just looking at profile pages and are actively engaging with video. To monetize video content on social networks, media product strategists must understand the four distinct video behaviors that are emerging as well the key target audiences. They must also move beyond advertising-only revenue streams and explore premium accounts and affiliate opportunities for video.

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