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More Australian Online Retailers Should Export

A Guide To Growing Worldwide Sales From An Australian Base

March 30, 2012

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Authors

  • By Steven Noble
  • with Zia Daniell Wigder,
  • Lily Varon

Why Read This Report

International online sales represent a massive opportunity for Australian brands, as the Australian online retail market remains small in comparison to its global counterparts. This report shows Australian brands how to harness lucrative offshore markets, from China to the European Union to the United States. It addresses issues such as why to focus on international markets, where to locate staff and retail partners, how to localize the total product experience, and when to adopt global payment systems.

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Table of Contents

  • Australian Online Exports Are Falling Short Of Their Potential
  • Australian Exporters Should Learn From The Trailblazers
  • RECOMMENDATIONS

  • Think Globally From The Start
  • Supplemental Material
  • Related Research Documents

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