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For Application Development & Delivery Professionals

More Than Hype: Determining When To Use Responsive Web Design

November 13, 2013

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Why Read This Report

Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a high percentage of mobile needs via the mobile Web. But optimizing for the mobile Web isn't a simple task. Responsive web design (RWD) takes center stage in many enterprise discussions about mobile — but comes with hype and confusion in tow. AD&D professionals need to understand RWD's complexity in order to decide when they should leverage it to meet their customers' mobile needs.

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Tools And Templates

Best Practice Assessments

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  • Model: Forrester's Mobile Web Design Decision Tool

Table of Contents

  • RWD Adoption Suffers Due To Hype And A Lack Of Understanding
  • Start By Clarifying Responsive Web Design's Terminology And Context
  • Answer Seven Questions To formulate your RWD strategy
  • RWD Is Evolving Fast, But You'll Still Need A Broader Mobile Strategy
  • RECOMMENDATIONS

  • Track Responsive Web Design Developments
  • WHAT IT MEANS

  • RWD Is A Natural Evolution Of The Web — And It's Here To Stay
  • Supplemental Material
  • Related Research Documents

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