Trends Report

Multichannel Home Lending Status Boosts Results

eBusiness Professionals Must Integrate Mobile Into Loan Processes

November 13th, 2012
Tiffani Montez, null
Tiffani Montez
With contributors:
Carrie Johnson , Douglas Roberge , Catherine Graeber

Summary

As customers become more comfortable with research and applying for financial products through mobile devices, eBusiness professionals at banks will need to consider how mobile can support application status capabilities. With the high cost to process loan and line applications, it is imperative that banks cultivate opportunities with qualified applicants to increase application conversation rates. While most banks plan to use mobile devices for sales, service, and lead management, few have considered how they can support providing application status through a mobile device. This document outlines how eBusiness professionals can leverage mobile to capture business benefits throughout the loan application process, including shortened application processes, increased booked accounts, and reduced overall costs to process applications.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.