Trends Report

Music Product Manifesto: The Product Features That Will Save Recorded Music

September 29th, 2009
MM
Mark Mulligan
With contributors:
James McQuivey, PhD , Erik Hood

Summary

In 2009, the album celebrates its 100th birthday and yet remains the centerpiece of the recorded music product portfolio. The time has come for a radical overhaul of the recorded music product range. Forrester proposes a music product manifesto of consumer rights that music products should embrace. Future music products will need to adopt a platform-agnostic world view that encompasses powerful and social interactivity to empower consumers to create their own unique experiences.

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