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For B2C Marketing Professionals

Music Product Manifesto: The Product Features That Will Save Recorded Music

September 29, 2009

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Why Read This Report

In 2009, the album celebrates its 100th birthday and yet remains the centerpiece of the recorded music product portfolio. The time has come for a radical overhaul of the recorded music product range. Forrester proposes a music product manifesto of consumer rights that music products should embrace. Future music products will need to adopt a platform-agnostic world view that encompasses powerful and social interactivity to empower consumers to create their own unique experiences.

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Also in Collection: Media Product Innovation

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