MySQL's Transparency Sells Itself

March 6th, 2007

Michael Goulde

Jennifer Albornoz Mulligan

With contributors:

Summary

MySQL AB leverages open source to get its database into as many users' hands as possible. Community users experiment with the code and learn, while enterprise users love the easy access and transparency of the database but need help integrating with other tools and migrating from other solutions. MySQL helps those enterprise customers with support and monitoring features but keeps extremely close tabs on the needs of nonpaying users because it recognizes that today's experimenters are tomorrow's potential paying customers.

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