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For Application Development & Delivery Professionals

Navigate The Future Of CRM In 2017

Vision: The CRM Playbook

January 30, 2017

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This is the Vision report in The CRM Playbook For 2017.

Why Read This Report

In the age of the customer, good customer experiences are the only sources of competitive differentiation. Organizations use customer relationship management (CRM) as a foundational building block in their customer experience strategy. CRM has the potential to transform customer relationships, but companies have only started to tap into the true power of these solutions. This report summarizes the top trends that application development and delivery (AD&D) professionals need to take into account when planning for CRM success in 2017.

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Table of Contents

  • CRM Is At The Heart Of The Age Of The Customer
  • CRM Supports Easy Experiences
  • CRM Supports Effective Experiences
  • CRM Helps Foster An Emotional Bond With Your Customers
  • Recommendations

  • Use Forrester's Insights To Accelerate Growth Plans
  • Supplemental Material
  • Related Research Documents

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