Report

Need-To-Revenue Marketing Accelerates A Necessary Pivot — From Your Process To Your Buyer’s Process

L2RM Grows Up To Accommodate The Changing Buyer And Marketing’s New Purpose
April 15th, 2021
With Contributors:
Kerry Cunningham
Miriam ElKorchi
and Diane Lynch

Summary

In this report, we introduce the N2RM architecture, a set of interlocking marketing disciplines that specify the construction of marketing programs, teams, and processes to support an N2RM initiative.

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