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For B2B Marketing Professionals

New Partners Won't Thrive In Current Channel Programs

Augment Tiered Precious-Metal Schemes By Investing In Programs Tuned To Nonreselling Partners

March 23, 2020

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Why Read This Report

B2B marketers and channel professionals must understand that the tiered precious-metal program, while useful for traditional resell-based partners, doesn't effectively serve new ecosystem partners such as alliances, affiliates, advocates, ambassadors, and affinity. Before broadening channel ecosystems, tech companies must effectively attribute revenue, invest in digital self-service tools, and automate workflows.

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Table of Contents

  • Channel Pros With Traditional Programs Miss New Partners
  • New Partner Types Stress The Pyramid Scheme
  • Expand Channel Programs To Attract And Serve All Partner Types
  • Recommendations

  • Start Building Ecosystems To Serve New Partners
  • Supplemental Material
  • Related Research Documents

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