Skip to main content

Save or Share this Report

For CIOs

New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019

Forrester's Landscape Overview Of 21 AR, VR, And MR Providers

January 23, 2019


Why Read This Report

Augmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR implementations are often expensive and underwhelming. Looking at successful use cases across industries, they seem very disparate at first glance. However, Forrester has identified four benefits unique to XR. This report outlines how CIOs can test their use case against these benefits to see if XR is a viable solution and gives a snapshot of XR players.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • XR Is (Almost) Ready For Prime Time, But Most Firms Aren't
  • Established Vendors Are Building Out XR Offerings
  • The Hype Around XR Has Cooled Off
  • Funding, Tenure, And Employee Count Determine Vendor Maturity
  • Vendors Focus On AR, VR, Or MR And Range From DIY To Full-Service
  • Recommendations

  • Move Slowly And Thoughtfully To Ensure A Successful Implementation
  • Supplemental Material
  • Related Research Documents