Landscape Report

New Tech: Content Engagement Solutions For B2B, Q3 2021

Forrester’s Landscape Overview Of 37 Providers

July 19th, 2021
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Caroline Robertson , Jennifer Zhang , Kara Hartig

Summary

Content engagement solutions — a category covering embedded and standalone offerings for content curation, activation, and monitoring — promise customer-facing B2B teams more engaged buyer interactions and more effective sales conversations. The COVID-19 pandemic accelerated interest in these emerging solutions as marketers and sellers struggled to find new ways to digitally engage and deliver more cross-channel, digital-only demand generation. B2B marketers should use this report to understand the capabilities of emerging vendors within major segments of the content engagement solutions market and to inform their technology strategies.

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