Skip to main content

Save or Share this Report

For B2C Marketing Professionals

New Tech: Influencer Marketing Solutions, Q3 2018

Forrester's Landscape Overview Of 34 Influencer Marketing Solution Providers

August 13, 2018

Primary author headshot


Why Read This Report

Customers' ad avoidance plus their distaste for brand communications equals marketers eager for new ways to reach customers and for new voices with which to reach them. Influencers with online followerships that are large or highly relevant to a brand or both — tick both boxes. Most marketers have experimented with influencer commissioning, and many vendors have emerged with proprietary software for influencer marketing, often bundled with services. This report helps marketers understand and differentiate emerging influencer marketing solution (IMS) vendors.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • Marketers Turn To Solutions For Large, Fragmented Influencer Plays
  • The Space Will Plateau And Consolidate Within The Next Two Years
  • Financial Standing, Revenue, And Age Determine Vendor Maturity
  • Marketers Mature From Managed- To Self-Service Solutions
  • Supplemental Material
  • Related Research Documents

Recommended Research