Landscape Report

New Tech: Influencer Marketing Solutions, Q3 2018

Forrester's Landscape Overview Of 34 Influencer Marketing Solution Providers

August 13th, 2018
Ryan Skinner, null
Ryan Skinner
With contributors:
Brigitte Majewski , Miriam Oesterreich , Christine Turley

Summary

Customers' ad avoidance plus their distaste for brand communications equals marketers eager for new ways to reach customers and for new voices with which to reach them. Influencers with online followerships that are large or highly relevant to a brand or both — tick both boxes. Most marketers have experimented with influencer commissioning, and many vendors have emerged with proprietary software for influencer marketing, often bundled with services. This report helps marketers understand and differentiate emerging influencer marketing solution (IMS) vendors.

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