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For B2C Marketing Professionals

New Tech: Influencer Marketing Solutions, Q3 2018

Forrester's Landscape Overview Of 34 Influencer Marketing Solution Providers

August 13, 2018

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Why Read This Report

Customers' ad avoidance plus their distaste for brand communications equals marketers eager for new ways to reach customers and for new voices with which to reach them. Influencers with online followerships that are large or highly relevant to a brand or both — tick both boxes. Most marketers have experimented with influencer commissioning, and many vendors have emerged with proprietary software for influencer marketing, often bundled with services. This report helps marketers understand and differentiate emerging influencer marketing solution (IMS) vendors.

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Table of Contents

  • Marketers Turn To Solutions For Large, Fragmented Influencer Plays
  • The Space Will Plateau And Consolidate Within The Next Two Years
  • Financial Standing, Revenue, And Age Determine Vendor Maturity
  • Marketers Mature From Managed- To Self-Service Solutions
  • Supplemental Material
  • Related Research Documents

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