Report

New Tech: Influencer Marketing Solutions, Q2 2020

Forrester's Landscape Overview Of 47 Providers
May 11th, 2020
With Contributors:
Luca Russo
and Christine Turley

Summary

Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and negotiation to compliance and measurement, is notoriously difficult

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