Report

New Tech: Influencer Marketing Solutions, Q2 2020

Forrester's Landscape Overview Of 47 Providers

May 11th, 2020
With contributors:
Emily Collins, Christian Austin, Luca Russo, Christine Turley

Summary

Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and negotiation to compliance and measurement, is notoriously difficult. Fortunately, influencer marketing solution (IMS) vendors are here to help. This report gives B2C marketers an overview of the emerging vendors in this busy and buzzy field of software and services providers.

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