A picture isn't always worth a thousand words. Even with the slickest dashboards, clients ask us, "Can't somebody just explain what the numbers mean to an executive?" Further, a human can't possibly scan through thousands of documents, categorize them, and write summaries of each. Different use case, but same problem. These are just some of the use cases for emerging natural language generation (NLG) technology. This report for AD&D pros outlines this nascent market, featuring 12 vendors with native capabilities and multiple established vendors offering NLG.