Report

New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data

Determine Which Vendors To Work With By Matching Your Process Maturity To Desired Business Outcomes
July 13th, 2015
With
Peter O'Neill
Ryan Trafton
Matthew Camuso
and Matthew Izzi

Summary

New technologies that can anticipate outcomes with a significant probability of accuracy can help B2B marketing professionals entice prospects, keep customers engaged, and justify their accomplishments. Yet most B2B marketers aren't ready to put the full

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.