Save or Share this Report

For Customer Experience Professionals

Next-Generation Interactive Design Calls For Agencies That Collaborate Well

Demand Collaboration Best Practices From Your Interactive Design Agencies

June 7, 2011

Primary author headshot


  • By Jonathan Browne
  • with Moira Dorsey,
  • Jennifer Peterson

Why Read This Report

The pressures to roll out consistent experiences across multiple touchpoints, deliver compelling next-generation experiences in digital channels, and stay ahead of the curve of emerging technology will drive agencies to collaborate more effectively. In the future, customer experience professionals will need to look beyond technology skills and creative flair for interactive design agencies that use tools and processes to govern sharing of information as well as formalized project management methodologies, process-oriented design approaches to problems, and an ethos of seeking the best business outcomes rather than their own firm's success. Customer experience professionals must work with their lead agencies to establish tools and practices that all agencies will adhere to, establish incentives that reward collaboration, and take steps to prepare their own organizations for new ways of working.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).