Report

Not All Innovations Are Created Equal

Disruptive Innovations Drive The Greatest Digital Transformation Differentiation
July 18th, 2018
With
Audrey Hecht
and Patrick Carroll

Summary

Prioritize innovation types that help you lead market change and deliver differentiating customer advantages. These require CIOs to have deeper customer engagement and understanding and long-term planning on solutions that deliver disruptive innovation.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.