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For B2B Marketing Professionals

Not Yet The New Normal: ABM Must Evolve Into Account-Based Engagement

Use Four Best Practices To Advance Your Approach From ABM To ABE

March 26, 2021

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Why Read This Report

Account-based marketing (ABM) is more than just marketing. From fostering tighter alignment between marketing and sales to engaging customers across their entire lifecycle, it accelerates a firm's transformation to customer obsession. Read this report to understand how four practices help B2B marketers improve customer intimacy.

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