Trends Report

Notifications: Build Your Best Practices

A Step-By-Step Guide To Notification Excellence

September 28th, 2018
Julie Ask, null
Julie Ask
With contributors:
Martin Gill , Ellen Carney , Peter Wannemacher , Joe Stanhope , Erin Sellers , Kara Hartig

Summary

Digital business professionals can learn how to master notifications in part by benchmarking competitors and other leaders. A pure "monkey see, monkey do" philosophy will fall short. Digital business professionals must put processes, people, and technology in place to build their own best practices to win in customers' moments with notifications.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.