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For B2B Marketing Professionals

Now Tech: B2B Customer Engagement Marketing, Q1 2019

Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers

February 22, 2019

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Why Read This Report

You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and post-sale marketing focus. B2B marketers should use this report to understand the value that they can expect from working with a CEM technology provider and to select one based on size and functionality.

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Table of Contents

  • Deepen Customer Knowledge And Relationships With CEM
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Aspire To Make Every Customer An Advocate
  • Supplemental Material
  • Related Research Documents

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