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For B2B Marketing Professionals

Now Tech: B2B Customer Engagement Marketing, Q1 2019

Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers

February 22, 2019


Why Read This Report

You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and post-sale marketing focus. B2B marketers should use this report to understand the value that they can expect from working with a CEM technology provider and to select one based on size and functionality.

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Table of Contents

  • Deepen Customer Knowledge And Relationships With CEM
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Aspire To Make Every Customer An Advocate
  • Supplemental Material
  • Related Research Documents

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