Landscape Report

Now Tech: B2B Customer Engagement Marketing, Q1 2019

Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers

February 22nd, 2019
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Matthew Camuso, null
Matthew Camuso
With contributors:
Caroline Robertson , Jacob Basseches , Kara Hartig

Summary

You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and post-sale marketing focus. B2B marketers should use this report to understand the value that they can expect from working with a CEM technology provider and to select one based on size and functionality.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.