Save or Share this Report

For B2B Marketing Professionals

Now Tech: B2B Customer Engagement Marketing, Q1 2019

Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers

February 22, 2019

Authors

Why Read This Report

You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and post-sale marketing focus. B2B marketers should use this report to understand the value that they can expect from working with a CEM technology provider and to select one based on size and functionality.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Table of Contents

  • Deepen Customer Knowledge And Relationships With CEM
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Aspire To Make Every Customer An Advocate
  • Supplemental Material
  • Related Research Documents

Recommended Research