Landscape Report

Now Tech: Channel Incentives And Program Management, Q1 2019

Forrester's Overview Of 21 Channel Incentives And Program Management Providers

March 26th, 2019
Jay McBain, null
Jay McBain
With contributors:
Caroline Robertson , Jacob Basseches , Kara Hartig

Summary

You can use channel incentives to improve indirect sales performance, orchestrate partners' behavior, and engender channel loyalty. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2B channel marketers should use Forrester's Now Tech report to understand the value they can expect from a channel incentives provider and select one based on size and functionality.

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