Landscape Report

Now Tech: Content Production Agencies, Q4 2018

Forrester's Overview Of 24 Content Production Agencies

December 17th, 2018
Ryan Skinner, null
Ryan Skinner
With contributors:
Brigitte Majewski , Jay Pattisall , Miriam Oesterreich , Christine Turley

Summary

You can use content production agencies (CPAs) to accelerate your go-to-market strategies, produce higher quality content consistently and at scale, and keep content costs manageable. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, capability, geography, and vertical market focus. B2C marketers should use Forrester's Now Tech report to understand the value they can expect from a CPA and select vendors based on size and capability.

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