Landscape Report

Now Tech: Customer Identity And Access Management (CIAM), Q2 2020

Forrester's Overview Of 24 CIAM Providers

June 24th, 2020
Andras Cser, Vice President, Principal Analyst
Andras Cser Vice President, Principal Analyst
With contributors:
Merritt Maxim , Benjamin Corey , Peggy Dostie

Summary

You can use CIAM solutions to register, profile, authenticate, and provide customers with self-service. CIAM solutions also serve and secure the identity aspects of marketing campaigns, customer acquisition, and retention and loyalty programs. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. S&R pros should use this report to understand the value they can expect from a CIAM provider and to help select the vendor best aligned with your specific requirements.

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