Landscape Report

Now Tech: Digital Asset Management For Customer Experience, Q2 2021

Forrester's Overview Of 36 Digital Asset Management Providers

May 27th, 2021
Nick Barber, null
Nick Barber
With contributors:
Allen Bonde , Kara Wilson , Madison Bakalar

Summary

Digital asset management (DAM) is the core of your content experience. DAM can reduce content creation costs, increase operational efficiency, and improve rights management and compliance. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketing professionals should use this report to understand the value they can expect from a digital asset management provider and to select one based on size and functionality.

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