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For B2C Marketing Professionals

Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019

Tools And Technology: The Marketing Measurement And Insights Playbook

September 25, 2019

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This is the Tools And Technology report in The Marketing Measurement And Insights Playbook For 2019.

Why Read This Report

You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing plans. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a marketing measurement and optimization provider and to select one based on size and functionality.

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Table of Contents

  • Improve Business Impact With Marketing Measurement & Optimization
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Modernize Your Marketing Measurement Strategy
  • Supplemental Material
  • Related Research Documents

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