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For eBusiness & Channel Strategy Professionals

Now Tech: Retail Associate Enablement, Q2 2018

Tools And Technology: The Digital Store Playbook

April 27, 2018

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  • By Ananda Chakravarty
  • with Fiona Swerdlow,
  • Sam Wolken,
  • Shayna Neuburg
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This is the Tools And Technology report in The Digital Store Playbook For 2019.

Why Read This Report

You can use retail associate enablement tools to enhance the customer experience in the physical store and improve both labor and store operations efficiency. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, scope, customer base, and vertical market focus. Digital business retail professionals should use Forrester's Now Tech report to understand the value they can expect from a retail associate enablement provider and select vendors based on needs and functionality.

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Table of Contents

  • Improve Digital Store Productivity With Associate Enablement Tools
  • Select Vendors Based On Customers, Scope, And Functionality
  • Align Individual Vendor Solutions To Your Organizational Needs
  • Recommendations

  • Select Tools For Continued Productivity Improvement
  • Supplemental Material
  • Related Research Documents