Landscape Report

Now Tech: Retail Associate Enablement, Q2 2018

Forrester's Overview Of 24 Retail Associate Enablement Providers

April 27th, 2018
Ananda Chakravarty, null
Ananda Chakravarty
With contributors:
Fiona Swerdlow , Sam Wolken , Shayna Neuburg

Summary

You can use retail associate enablement tools to enhance the customer experience in the physical store and improve both labor and store operations efficiency. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, scope, customer base, and vertical market focus. Digital business retail professionals should use Forrester's Now Tech report to understand the value they can expect from a retail associate enablement provider and select vendors based on needs and functionality.

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