Landscape Report

Now Tech: Sales Readiness Tools, Q1 2018

Forrester's Overview Of 15 Sales Readiness Providers

March 28th, 2018
Mary Shea, PhD, null
Mary Shea, PhD
With contributors:
Caroline Robertson , Alexander Bullock , Shayna Neuburg

Summary

You can use sales readiness tools to overcome the limitations of event-based sales training, engage with learners in the formats they prefer, and utilize analytics to drive better commercial outcomes. But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2B marketing and sales leaders should use Forrester's Now Tech report to understand the value they can expect from a sales readiness tool and select vendors based on size and functionality.

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