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For B2B Marketing Professionals

Now Tech: Sales Readiness Tools, Q1 2018

Forrester's Overview Of 15 Sales Readiness Providers

March 28, 2018

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Why Read This Report

You can use sales readiness tools to overcome the limitations of event-based sales training, engage with learners in the formats they prefer, and utilize analytics to drive better commercial outcomes. But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2B marketing and sales leaders should use Forrester's Now Tech report to understand the value they can expect from a sales readiness tool and select vendors based on size and functionality.

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Table of Contents

  • Improve Effectiveness With Sales Readiness Tools
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Tools To Your Organizational Needs
  • Recommendations

  • Focus On More Than The Tool
  • Supplemental Material
  • Related Research Documents

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