Report

Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021

Forrester's Overview Of 27 Cross-Channel Campaign Management Providers
February 4th, 2021
With Contributors:
Nancy Lin
and Bill Nagel

Summary

B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand customers, orchestrate outbound interactions across touchpoints, and deliver contextually relevant customer experiences. But to realize these benefits, they must

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