Report

Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019

Forrester's Overview Of 37 Marketing Measurement And Optimization Solution Providers
September 25th, 2019
With Contributors:
Caitlin Wall
and Christine Turley

Summary

You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing plans. But to realize these benefits, you'll first have to

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