Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Omnichannel Advertising Delivers Positive ROI

Business Case: The Omnichannel Advertising Playbook

December 18, 2019


Playbook icon

This is the Business Case report in The Omnichannel Advertising Playbook For 2021.

Why Read This Report

Marketing professionals struggle to articulate the value of an omnichannel approach to advertising because of the level of commitment required and difficulty in directly attributing financial success. Senior stakeholders demand clear business outcomes to justify the necessary reorganization of marketing teams and partners. This report and accompanying tool make use of Forrester's Total Economic Impact™ (TEI) framework to help B2C marketers structure a quantifiable business case for moving to an omnichannel approach to advertising.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Establish Business Goals For An Omnichannel Approach
  • Use Forrester's TEI Framework To Build A Business Case
  • Recommendations

  • Supplemental Material
  • Related Research Documents

Recommended Research