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For B2C Marketing Professionals

Omnichannel Advertising Delivers Positive ROI

Business Case: The Omnichannel Advertising Playbook

December 18, 2019

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This is the Business Case report in The Omnichannel Advertising Playbook For 2020.

Why Read This Report

Marketing professionals struggle to articulate the value of an omnichannel approach to advertising because of the level of commitment required and difficulty in directly attributing financial success. Senior stakeholders demand clear business outcomes to justify the necessary reorganization of marketing teams and partners. This report and accompanying tool make use of Forrester's Total Economic Impact™ (TEI) framework to help B2C marketers structure a quantifiable business case for moving to an omnichannel approach to advertising.

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Table of Contents

  • Establish Business Goals For An Omnichannel Approach
  • Use Forrester's TEI Framework To Build A Business Case
  • Recommendations

  • Supplemental Material
  • Related Research Documents

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