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For B2C Marketing Professionals

Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

Assessment: The Omnichannel Advertising Playbook

October 2, 2019

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This is the Assessment report in The Omnichannel Advertising Playbook For 2019.

Why Read This Brief

B2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity needed to master both of these. To move up in the omnichannel advertising maturity ranks, marketers can take a self-assessment to see how they stack up across six key competencies.

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