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For B2C Marketing Professionals

Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

Assessment: The Omnichannel Advertising Playbook

April 10, 2020


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This is the Assessment report in The Omnichannel Advertising Playbook For 2020.

Why Read This Report

B2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity needed to master both of these. To move up in the omnichannel advertising maturity ranks, marketers can take a self-assessment to see how they stack up across six key competencies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • The Bar For Effective Omnichannel Advertising Has Risen
  • Gauge Your Firm's Omnichannel Advertising Maturity
  • Recommendations

  • Follow These Pragmatic Steps To Advance In Omnichannel Ad Maturity
  • Supplemental Material
  • Related Research Documents

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