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For eBusiness & Channel Strategy Professionals

Omnichannel Requires Scoring A Trifecta With Technology Solutions

Tools And Technology: The Omnichannel Commerce Playbook

January 8, 2019


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This is the Tools And Technology report in The Omnichannel Commerce Playbook For 2020.

Why Read This Report

In today's "anywhere, anytime" commerce, digital business professionals race to fully modernize their commerce systems but are coming to terms with the fact that omnichannel is far more complex than simply exposing inventory to channels. Part of that complexity involves understanding the roles that three key technologies play in enabling best-in-class omnichannel offerings. This report provides digital business professionals with an overview of the leading order management system (OMS), point of service (POS), and commerce platforms that support omnichannel retailers in today's market. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Omnichannel Adoption Is Ahead, But Retailers Are Still Behind
  • OMS Platforms Bridge The Gap Between Online And Stores
  • Commerce Suites Empower The "Anywhere, Anytime" Shopper
  • POS Puts Service, Not Just Sale, At The Center Of The Store Experience
  • Recommendations

  • Strengthen Omnichannel Initiatives With A Connected Tech Strategy
  • Supplemental Material
  • Related Research Documents

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