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For B2C Marketing Professionals

Omnichannel Strategies Demand A New Content Approach

Set Up Content Strategies To Suit Omnichannel Use Cases Because Technology Can't Do It For You

March 9, 2018


Why Read This Report

The market has sold omnichannel strategies — customer experience, retail, media buying — as a switch that business leaders must throw, and they're throwing it. But there are many snags to realizing its benefits. Among the biggest is a failure to address content strategy and execution to support omnichannel experiences. This report provides marketing and technology leaders with the core concepts and building blocks they'll need to make their content — and the teams, processes, and systems behind it — truly ready for omnichannel customer experiences.

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Table of Contents

  • Leaders Make Omnichannel Promises Their Content Can't Deliver
  • Omnichannel Content Offers Multiple Cross-Organizational Benefits
  • Delivering Omnichannel Experiences Demands New Content Principles
  • The Road To Content For Omnichannel Experiences Is Winding
  • What It Means

  • Prepare For Ubiquitous And Individual Knowledge-As-A-Service
  • Supplemental Material
  • Related Research Documents

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