Save or Share this Report

For B2C Marketing Professionals

Online Australians Shift To Social Networks

Some Other Social Media Activities Plateau Or Decline

March 28, 2011

Primary author headshot


Why Read This Report

Social media use has continued its steady rise in Australia, amplified by population growth and the Internet's continued spread. In line with this growth, more Australians consume social content than ever before, and the Australian tendency to express a view has continued to rise. However, beneath the surface, patterns of social media use have shifted wildly. In particular, content creation is past its peak, and social organization using tools like Really Simple Syndication (RSS) is also in relative decline. Meanwhile, social networks and status updates are booming, and women dominate both activities — a first for local social media use.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Tools And Templates

Best Practice Assessments

best practices icon
  • Conversationalists Have Become A Significant Group In Australia