Report

Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

November 5th, 2009
With Contributors:
Cristina Bugnaru
and Brendan McGowan

Summary

Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their merchandising and marketing strategies because of the positive r

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