Advanced Search

Save Or Share This Report

For B2B Marketing Professionals

Optimize Consulting Delivery By Applying Industry And Domain Skills Strategically

January 31, 2008

Primary author headshot

Authors

  • By Ellen Carney
  • with Christine Ferrusi Ross,
  • Emily Van Metre

Why Read This Report

Winning and successfully delivering valuable technology solutions demands three dimensions of expertise: technical, domain, and industry. Finding a consultant with one of these skills is hard enough, never mind getting all three in a single package. So how should tech companies apply the triumvirate of industry, domain, and technical skills to optimize client value and consultant utilization? At the end of 2007, Forrester interviewed nine industry marketers about how their companies apply industry horsepower to client projects. It turns out that deciding when to apply industry-specific skills during an engagement involves more art than engineering.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research