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For Customer Insights Professionals

Inject Digital Intelligence Into Your Insights-Driven Business

Vision: The Digital Intelligence Playbook

November 9, 2018


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This is the Vision report in The Digital Intelligence Playbook For 2019.

Why Read This Report

The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics practices are siloed, tactical, and fixated on channel-obsessed dashboard reporting that is not actionable. This report describes Forrester's vision of digital intelligence: a modern competitive approach to analytics that customer insights (CI) professionals can use to combine insights from existing, new, and emerging channels to enable timely, customer-obsessed decision making. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Digital Disruption Demands A New Approach To Digital Analytics
  • Digital Intelligence Delivers Customer-Obsessed Analytics
  • Digital Intelligence Stands On Four Strategic Pillars
  • What It Means

  • Digital Intelligence Disrupts The Analytics Market
  • Related Research Documents

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