Optimize Your Mobile Business

May 15th, 2012

Peter Sheldon

With contributors:

Joe Stanhope , Lily Varon , Zia Daniell Wigder

Summary

Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change is happening at breakneck speed. Mobile is at a point of inflection. No longer a nascent touchpoint, mobile initiatives must now be aligned with corporate objectives. Consequently, businesses have decided on certain mobile key performance indicators (KPIs) to track success. This report is part of the mobile eBusiness playbook and discusses how eBusiness professionals must change gear and transition their mobile group from one that looks and acts like a tech startup firm to a mature practice that is focused on optimizing the mobile experience and delivering against these KPIs, even if they change.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.