Save or Share this Report

For eBusiness & Channel Strategy Professionals

Optimize Your Mobile Business

May 15, 2012

Primary author headshot


Why Read This Report

Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change is happening at breakneck speed. Mobile is at a point of inflection. No longer a nascent touchpoint, mobile initiatives must now be aligned with corporate objectives. Consequently, businesses have decided on certain mobile key performance indicators (KPIs) to track success. This report is part of the mobile eBusiness playbook and discusses how eBusiness professionals must change gear and transition their mobile group from one that looks and acts like a tech startup firm to a mature practice that is focused on optimizing the mobile experience and delivering against these KPIs, even if they change.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Mobile Optimization Is Far From A Mature Science
  • Mobile Optimization Requires Two Parallel Initiatives

  • Continuous Improvement And Leading-Edge Innovation Must Coexist
  • Supplemental Material
  • Related Research Documents