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For B2C Marketing Professionals

Optimize Your Search Marketing With Mobile

October 8, 2014

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Why Read This Report

Smartphone penetration is surging, and mobile search usage is on the rise. This means that mobile should be a priority — not an experiment — for search marketers. This report provides recommendations for how marketing leaders can improve current program results by incorporating mobile into their search marketing strategies. The report was originally published on December 3, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy. We are now updating it using 2014 Consumer Technographics® and forecast data.

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Table of Contents

  • Mobile Search Should Be A Priority
  • Search Marketers Need A Mobile-Specific Approach
  • RECOMMENDATIONS

  • Plan For Now, Next, And Later
  • Supplemental Material
  • Related Research Documents