Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Optimize Your Search Marketing With Mobile

October 8, 2014

Primary author headshot


Why Read This Report

Smartphone penetration is surging, and mobile search usage is on the rise. This means that mobile should be a priority — not an experiment — for search marketers. This report provides recommendations for how marketing leaders can improve current program results by incorporating mobile into their search marketing strategies. The report was originally published on December 3, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy. We are now updating it using 2014 Consumer Technographics® and forecast data.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Mobile Search Should Be A Priority
  • Search Marketers Need A Mobile-Specific Approach

  • Plan For Now, Next, And Later
  • Supplemental Material
  • Related Research Documents